By: Gladys Essuman, Bsc. Earth Science – Volunteer The fashion industry is one of the world's largest polluters, contributing significantly to environmental degradation and waste (Niinimäki et al., 2016). But there's hope. Sustainable fashion is gaining traction, and...
By: Gladys Essuman, Bsc. Earth Science - Volunteer Kwainoo is a 40-year-old fisherman from a small coastal town in Ghana's Volta Region. For years, he relied on the sea to feed his family and support his community. But as the tides rose and the storms grew stronger,...
By: Gladys Essuman, BSc. Earth Science - Volunteer Empowered by knowledge, compelled to act. During a workshop led by Pure Earth in 2024 at the University of Ghana-Department of Earth Science, I gained a deeper understanding of the pressing issues of lead poisoning...
By: Gladys Essuman, BSc. Earth Science - Volunteer Imagine waking up to the sound of waves crashing against the shore, only to find plastic waste washing up with the tide. This is the harsh reality facing Ghana's waterways, from the Volta River to our beautiful...
GreenAd had the distinct honour of hosting the Australian High Commissioner to Ghana at its City Mining Centre (CMC) in Agbogbloshie — a purpose-built e-waste collection and dismantling facility dedicated to promoting safe and sustainable recycling practices. The...
As part of our ongoing commitment to capacity building and workplace safety, Team GreenAd joined colleagues at the City Mining Centre (CMC) in Agbogbloshie for an intensive Fire Preparedness and Response Training. The exercise forms part of GreenAd’s broader goal to...
Our partnership with Pure Earth Ghana is more than a collaboration, it’s a story of grit, discovery, and hope. It began in 2009, when GreenAd set out with a single, pressing question: where are Ghana’s hidden toxic scars? Back then, environmental contamination wasn’t...
“We are the first generation with the power to end poverty and the last with the chance to stop climate change,” declared Daniel Owiredu, Programs and Partnership Manager at GreenAd, as he stood before students of Accra High School. His passionate words were not just...
The Social Sustainability Fund Project, implemented by GreenAd with Fairphone, Argo360, GASDA, and RVO, is setting a new benchmark for inclusive and sustainable e-waste management in Ghana. Findings from the Local Impact Assessment highlight powerful early impacts...
Every day in Accra, thousands of informal e-waste collectors risk their health and safety to dismantle discarded electronics. Many walk long distances, earn unpredictable incomes, and face harassment from authorities—all without insurance or protective equipment....